come see what we're starting with ↓
We’re starting with two wire-free bras designed for different kinds of days. One is soft and easy for lounging, slow mornings, and everyday comfort. The other brings more structure, shape, and support for open necklines and the days you want everything looking and feeling a little more put together. Both are being developed around the same belief: fuller cups shouldn’t require choosing between fit, support, comfort, and materials you actually want against your skin.
These are our starting point - not our finish line. Next comes professional development, sampling, fit testing, refining, and probably more than a few changes along the way.
For everyday support without the squeeze.
We call it the "hybrid bralette" - the easy, barely-there bralette you wish worked for fuller cups paired with the thoughtful construction of a more supportive bra. Designed for fuller cups with a soft, easy feel made for lounging, slow mornings, and everyday wear without relying on heavy compression to keep everything in place.
Currently in development. Details may evolve through sampling and fit testing.
For the days you want a little more structure.
Designed for fuller cups when you want more lift and shape, without the underwire. The lower cup design works with more necklines, giving you more freedom to wear the tops and dresses you love without having to plan around your bra. Comfortable, supportive, and designed to help you feel as good as you look.
Currently in development. Details may evolve through sampling and fit testing.
There are plenty of decisions still ahead as these designs move through development, but a few things have been non-negotiable from the beginning.
Fuller cups need real support, but that doesn’t have to mean wires, heavy compression, digging, or constant adjusting. We’re starting with what fuller cups actually need, then designing around that, not the other way around.
We’re prioritizing cotton and other natural fibers, especially in the materials sitting against your skin while still considering the performance, washability, longevity, and support a bra needs to work well.
A bra can technically do its job and still feel like something you have to settle for. We’re thinking about necklines, shape, beautiful details, and how it feels to wear - because you should actually want the bra you need.
What started with my own frustration has turned into hundreds of conversations with women looking for many of the same things: natural materials, better support, more thoughtful sizing, and bras that actually feel good to wear.
You've shared what you love, what you hate, what you wish existed, and what you'd want Verdae to make next. Some of you have even helped fund these first steps before there's been a single bra to buy.
Verdae may have started with my experience, but what we're building is being shaped by all of us.
Production planning, preorders, manufacturing, and finally... bras!
Final pattern refinements and preparing our size range.
First samples, fittings, revisions, and another round of samples.
Technical drawings, patterns, material sourcing, and construction planning.
Two initial concepts shaped by our vision, research, and what you’ve told us you need.
Research, early planning, and hundreds of conversations.
From patterns to physical bras.
Professional garment development, patterns and samples, fit testing, materials and components, packaging, and other early costs involved in getting Verdae ready for production.
This is our first funding milestone, not the full cost of bringing Verdae to market. Some expenses will become clearer as we move through development, and this goal does not include our first production order.
Current total includes my own investment + contributions from Founding Circle members.
We’re building Verdae out in the open, and we want to hear from the women we’re building it for. Tell us what you need, weigh in as designs develop, see what’s happening behind the scenes, and help shape what comes next.
"Please make a nursing bra!"
"I just want lift and separation..."
"Will you eventually make _____?"
"Can we get wider straps?!"